Author Archives: excaliburcla

During the 21st century, media (channels of communication such as newspapers, radio, and television) have been highly impacted by technology. Due to the Internet, news organizations and other professionals in the areas of marketing, advertising, and public relations have had to rethink how they go about achieving success. Digital technology related to the Internet hasContinue reading “The Future of Technology and Media in Communication”

In 1964, Marshal McLuhan coined the phrase: The Medium is the Message. Although there is much debate about the actual meaning of the phrase, it points to the medium that is used to convey a message (writing, speech, print) being as much about the medium as it is about the message itself, and that one medium leadsContinue reading “The Impact of New Media on Culture”

Technological advancements in mass media have given rise to a free and open culture of communication. The Internet opened up the world by providing a means for people around the globe to connect to one another through social networks. Social networks such as Facebook, Twitter, Instagram, and the like, allow previously unconnected individuals to sociallyContinue reading “The Internet: A Free and Open Culture of Communication”

Thanks to digital technology related to the mass media channels of the Internet and social media, the world is globally connected. Information flows back and forth between users and developers of informational content. In the past, the information flow through media channels was one-way. The Internet and social media have made it such that informationContinue reading “The Relationship Between Technology, Mass Media, and Audience Expectations”

Digital media has transformed the journalism landscape. Gone are the days when print and broadcast journalism dictated when and where the news was delivered (e.g., six ‘clock news on tv or morning radio news on the ride to work). Although these sources of news still exist, statistics indicate that 86% of Americans get their newsContinue reading “5 Digital Skills Needed by Journalists”

The field of public relations (PR) has had to adapt to evolving technology, much like other communication fields. Gone are the days when press releases were written and oftentimes hand delivered to news outlets, when stories were pitched to provide a favorable image of individuals and organizations, or when relationship building meant developing lists ofContinue reading “Technology’s Impact on Strategic Public Relations”

Technology has led to the development of a new type of marketing professional – the digital marketer. Because marketing is shifting away from competitive advertising to activities that involve data collection and distribution, marketers are increasingly using digital tools to develop and distribute their campaigns. For example, in order to better understand businesses and consumers,Continue reading ““The Digital Marketer” – Technology’s Impact on Strategic Marketing”